Kev loj hlob zeem muag ntawm kraft ntawv hnab
May 17, 2022
Cov tsos ntawm cov hnab ntawv kraft tau hloov cov kev xav ib txwm muaj tias cov khoom lag luam tsuas yog txwv rau cov khoom uas tuaj yeem nqa tau los ntawm ob txhais tes, thiab tseem ua rau cov neeg siv khoom tsis txo qhov kev zoo siab ntawm kev yuav khoom vim lawv txhawj xeeb txog. tsis noj. Tej zaum nws yuav yog exaggerated hais tias yug ntawm kraft ntawv hnab tau txhawb txoj kev loj hlob ntawm tag nrho cov khw muag khoom kev lag luam, tab sis nws tsawg kawg yog qhia ib tug tshwm sim rau cov lag luam, uas yog, koj tsis tuaj yeem kwv yees pes tsawg tus neeg siv khoom yuav thaum kawg. ntawm hnub kom txog rau thaum lub khw muag khoom ntawm cov neeg siv khoom ua kom xis nyob, so thiab yooj yim li sai tau. Nws yog qhov tseeb uas tau nyiam cov neeg nyiam ntawm cov tiam tom ntej rau cov neeg siv khoom lag luam kev paub, thiab tseem txhawb txoj kev loj hlob ntawm cov khw muag khoom noj khoom haus pob tawb thiab lub tawb nqa khoom yav tom ntej.
Nyob rau hauv ib nrab xyoo pua tom ntej no, txoj kev loj hlob ntawm Kraft daim ntawv khw hnab tau du. Kev txhim kho ntawm cov ntaub ntawv tau txhim kho nws lub peev xwm thauj khoom, thiab nws cov tsos tau ua ntau dua thiab zoo dua. Cov neeg tsim khoom tau luam tawm ntau yam kev lag luam thiab cov qauv ntawm cov hnab ntawv kraft thiab nkag mus rau cov khw muag khoom thiab cov khw muag khoom ntawm txoj kev. Txog rau thaum nruab nrab -20th caug xyoo, qhov tshwm sim ntawm cov hnab ntim khoom yas tau los ua lwm qhov kev hloov pauv loj hauv keeb kwm ntawm kev tsim lub hnab ntim khoom. Nws muaj qhov zoo ntawm kev ua thinner, muaj zog thiab pheej yig dua los tsim, eclipsing ib lub hnab ntawv kraft nto moo. Tom qab ntawd, cov hnab yas tau los ua thawj qhov kev xaiv rau kev noj txhua hnub, thaum lub hnab cowhide maj mam "tso tawm mus rau qib thib ob". Thaum kawg, lub hnab ntawv kraft nrog ploj scenery tsuas yog siv tau rau hauv ntim ntawm ob peb yam khoom siv tawv nqaij, khaub ncaws thiab phau ntawv, cov khoom siv suab thiab video hauv lub npe "nostalgia", "nature" thiab "kev tiv thaiv ib puag ncig".
Txawm li cas los xij, nrog lub ntiaj teb kev nthuav dav ntawm "rov qab yas", cov neeg nyob ib puag ncig tau pib tsom mus rau cov hnab ntawv qub kraft. Txij li xyoo 2006, McDonald's Tuam Tshoj tau maj mam qhia ib hom kraft ntawv hnab nrog thermal rwb thaiv tsev kev ua tau zoo nyob rau hauv txhua lub khw muag khoom noj khoom haus, hloov kev siv cov hnab yas khoom noj. Qhov kev txav no kuj tau txais cov lus teb zoo los ntawm lwm cov lag luam, xws li Nike, Adidas thiab lwm cov neeg siv khoom loj ntawm cov hnab yas tau pib siv cov hnab ntawv zoo kraft los hloov cov hnab yas.
